Posts

2022-02-03

Google Analytics & Legal Requirements

The use of GA is not illegal per se, not even in Austria. But the way you choose to implement it, and the data you choose to collect, is what dictates the legality of the service...

Server-side Tagging

2022-01-26

With the advent of new and shifting privacy regulations and cookie extinctions, data gaps and governance issues will be major challenges for marketing teams. Server-side tagging addresses many of these issues from a technical standpoint...

Certified Segment Partner

2021-01-14

We’re happy to call ourselves an official Certified Segment Partner. Segment is a single platform that collects, stores, and routes your user data to hundreds of tools with the flick of a switch...

Marketing in a Cookie-less World

2020-12-07

There are a lot of discussions about marketing in a cookie-less world right now, and whether or not digital marketing efforts will need to fundamentally change within the near future...

Video: Google Analytics 4 Webbinarium

2020-11-20

En genomgång av varför GA4 är nästa generation av Google Anaytics. Från Analytics Debrief: Webbinarium - 19:e november, 2020...

7 Key Differences Between Google Analytics 4 & Universal Analytics

2020-11-20

On October 14, 2020 Google introduced Google Analytics 4 (GA4). This is the result of the beta “App + Webb” and now the default experience when you create a new property...

Press: Från Tesla till Ctrl Digital

2020-09-17

David Lincoln Blom kommer senast från Tesla där han först ansvarade för den nordiska marknadsorganisationen och senare även för Europa, Mellanöstern & Afrika....

The Devastating Impact Of iOS 14 On Performance Marketing

2020-09-02

Apple dropped a huge bomb when they announced their new user privacy regulation at the WWDC (World Wide Developer Conference) 2020, in late June 2020...