2022-10-17
Apple Search Ads Intro
Apple Search Ads (ASA) give you the possibility to reach users in a cost-efficient way, combining a highly interested audience with powerful targeting...
2022-02-03
Google Analytics & Legal Requirements
The use of GA is not illegal per se, not even in Austria. But the way you choose to implement it, and the data you choose to collect, is what dictates the legality of the service...
2022-01-26
Server-side Tagging
With the advent of new and shifting privacy regulations and cookie extinctions, data gaps and governance issues will be major challenges for marketing teams. Server-side tagging addresses many of these issues from a technical standpoint...