2024-11-11
Server-side GTM Advantages
Discover how Server-side Google Tag Manager (GTM) improves data privacy, compliance, and tracking efficiency by consolidating data streams and enabling full control over third-party sharing...
2024-11-05
RFM Segmentation Using BigQuery - Part 2
This blog post is the second part of our three-part Data Activation Series, where we’re exploring how to leverage customer data effectively using BigQuery and machine learning techniques...
2024-11-01
Offline Conversions Google Ads
Tracking offline conversions is challenging, especially when the customer journey stretches over days or weeks. Imagine you run a SaaS or streaming service...
2024-10-15
Ruling Against Use of Meta Pixel - Part 3
In this final part of our Meta Pixel series. we explores its technical workings and offer a solution for simplifying the process of checking its implementation on websites.
2024-10-03
Ruling Against Use of Meta Pixel - Part 2
Following IMY's verdict against Avanza Bank's use of the Meta pixel, we conducted an audit of 35 major Swedish banks, credit institutions, and financial service companies to explore best practices, which we detail in our blog series.
2024-09-24
Ruling Against Use of Meta Pixel
The ruling against Avanza Bank, Apoteket AB, and Apohem highlighted significant privacy violations due to their use of the Meta Pixel...
2024-09-15
RFM Segmentation Using Bigquery
This series will walk you through how to use customer data effectively, starting with the basics of RFM segmentation and culminating in activating data...
2023-02-21
Podcast: Migrating to Google Analytics 4
Ted Solomon recently guested one of Sweden's most popular podcasts about marketing to discuss how companies and marketers can make the switch to Google Analytics 4...
2023-01-29
Incrementality Testing
Incrementality testing is a statistical method used to determine the impact of a specific marketing or advertising campaign on the performance of a business...
2022-10-17
An Introduction to Apple Search Ads
Apple Search Ads (ASA) give you the possibility to reach users in a cost-efficient way, combining a highly interested audience with powerful targeting...
2022-02-03
Google Analytics & Legal Requirements
The use of GA is not illegal per se, not even in Austria. But the way you choose to implement it, and the data you choose to collect, is what dictates the legality of the service...
2022-01-26
Server-side Tagging
With the advent of new and shifting privacy regulations and cookie extinctions, data gaps and governance issues will be major challenges for marketing teams. Server-side tagging addresses many of these issues from a technical standpoint...
2021-01-14
Certified Segment Partner
We’re happy to call ourselves an official Certified Segment Partner. Segment is a single platform that collects, stores, and routes your user data to hundreds of tools with the flick of a switch...