2023-01-29
Incrementality Testing
Incrementality testing is a statistical method used to determine the impact of a specific marketing or advertising campaign on the performance of a business...
2022-10-17
Apple Search Ads Intro
Apple Search Ads (ASA) give you the possibility to reach users in a cost-efficient way, combining a highly interested audience with powerful targeting...
2022-02-03
Google Analytics & Legal Requirements
The use of GA is not illegal per se, not even in Austria. But the way you choose to implement it, and the data you choose to collect, is what dictates the legality of the service...