2025-06-24
Case: Apotek Hjärtat
Discover how Ctrl Digital supports Apotek Hjärtat, one of Sweden’s largest online pharmacies, with secure tracking, server-side Google Tag Manager and advanced analytics in BigQuery. A trusted partnership focused on compliance, performance, and data protection.
2025-05-12
Microsoft Ads Now Requires Consent Mode - Is Your Tracking Ready?
Microsoft requires that Consent Mode is implemented to continue tracking conversions with Bing Ads (UET). If you’ve seen a sudden drop in conversions, this might be the root cause...
2025-04-25
GTM Server Side - Extend Your Cookie Lifetime with IP Alignment
As server-side tagging has become a hygiene factor for many businesses through Google Tag Manager Server-side (GTMss), one critical aspect that is often overlooked is IP alignment...
2025-03-31
Introduction to the Data Transfer for Google Analytics 4
Explore the new Google Analytics 4 Data Transfer to BigQuery – a free feature that gives you ready-made tables with your Google Analytics 4 data. It makes reporting faster, analysis easier, and data more accessible.
2025-03-28
Building a Marketing Data Warehouse in BigQuery
This post will guide you through the why and how of creating your own MDW using Google BigQuery, a powerful cloud data warehouse, and leveraging data integration tools to simplify the process...
2025-03-26
Why GTM Server-side matters for Your Business
GTM Server-side tagging is a powerful solution that shifts tracking from the browser to a dedicated server, providing better data control, enhanced security, and improved website performance...
2025-02-19
Meta’s New Health & Wellness Ads Restrictions
In January 2025, Meta introduced new advertising restrictions, reducing the amount and type of data that certain industries can track and use for ad optimization...
2025-02-06
GA4 Items Data for Non-Ecommerce Events
GA4 doesn’t support items data in non-ecommerce events, but with BigQuery, you can extract, structure, and analyze it for deeper insights.
2025-01-17
Beginner’s Guide to Working with GA4 Data in BigQuery
Learn how to work with GA4 data in BigQuery in this beginner’s guide. Follow step-by-step instructions to get started with data analysis and reporting.
2024-12-18
Getting Started With Dataform
Simplify complex BigQuery workflows with Dataform, transforming chaos from GA4 and ad platform data into actionable insights...
2024-11-18
Microsoft Ads Consent Mode
To align with data privacy regulations, Microsoft introduced Consent Mode, which advertisers on the platform need to adhere to in order to ensure continued functionality. This article covers...
2024-11-11
Server-side GTM Advantages
Discover how Server-side Google Tag Manager (GTM) improves data privacy, compliance, and tracking efficiency by consolidating data streams and enabling full control over third-party sharing...
2024-11-05
RFM Segmentation Using BigQuery - Part 2
This blog post is the second part of our three-part Data Activation Series, where we’re exploring how to leverage customer data effectively using BigQuery and machine learning techniques...
2024-11-01
Offline Conversions Google Ads
Tracking offline conversions is challenging, especially when the customer journey stretches over days or weeks. Imagine you run a SaaS or streaming service...
2024-10-15
Ruling Against Use of Meta Pixel - Part 3
In this final part of our Meta Pixel series. we explores its technical workings and offer a solution for simplifying the process of checking its implementation on websites.