2026-01-23
Build a Data-Driven Marketing Foundation for 2026
Data-driven marketing in 2026 starts with a strong foundation today. Learn how to improve tracking accuracy, implement server-side GTM, activate first-party data, audit privacy and ...
2025-11-30
Understanding Click Attribution, Incrementality, and Marketing Mix Modeling for Digital Marketing Analysis
In this post you will learn how click attribution, incrementality testing and marketing mix modelling each help you understand the real impact of your marketing. You will also see when to use each method ...
2025-11-28
Generative AI Functions in BigQuery to Analyze Qualitative Data
Generative AI in BigQuery makes it easy to analyse qualitative data directly with SQL. You can summarise feedback, classify sentiment and turn unstructured text into clear insights with just a few queries...
2025-11-16
Backfill Aggregated Google Analytics 4 Data to BigQuery
When you connect Google Analytics 4 to BigQuery your raw event export only starts from the day the link is activated, so what happens to your historical data. This post shows how the built-in BigQuery Data Transfer ...
2025-11-09
Setting up Dataform Repository actAs Permissions
Google announced that Dataform will start enforcing stricter actAs checks. Learn how to enforce act-as permissions in Dataform step by step so your pipelines always run under the right service account...
2025-11-05
The Data Foundations Every Business Needs Before Using AI
Before jumping into AI, make sure your data foundation is solid. Define key metrics, centralize your data, and ensure compliance with privacy laws. Without clean, structured, and reliable data, even the best AI tools ...
2025-11-05
Navigating Privacy and Compliance in Tracking and Measurement
Digital marketing and tracking come with higher expectations than ever before. GDPR and ePrivacy have changed the landscape, it’s no longer just about collecting data, but doing it responsibly and ...
2025-09-22
Choosing the Right Analytics Tool: Beyond Google Analytics
There are many alternatives to Google Analytics that offer more control, privacy, and insights. This article explores tools like Matomo, Piwik PRO, Mixpanel, and Amplitude, comparing features, pricing, and capabilities...
2025-09-22
Ctrl Digital Partners with Piwik PRO
Ctrl Digital is now an official partner of Piwik PRO, the privacy-focused analytics suite built for GDPR, HIPAA and global compliance...
2025-09-16
Case: Axis Communications
Axis Communications partnered with Ctrl Digital to build a secure, scalable analytics foundation. By standardizing Matomo on-premise, implementing Server-side Google Tag Manager, and optimizing BigQuery reporting with Dataform...
2025-08-29
Safari’s New Tracking Prevention on Click IDs – Impact & Solutions
Safari's upcoming tracking prevention update will strip click IDs like gclid, fbclid, and msclkid from URLs, severely impacting conversion tracking. This will make attributing conversions difficult, affecting campaign optimization...
2025-08-26
Setting Up a Dataform Repository in Google BigQuery
Dataform is a development environment built to manage SQL-based data workflows in BigQuery. It helps you structure, test, and document your SQL in a more organized way, similar to how software engineers work with code...
2025-06-24
Case: Apotek Hjärtat
Discover how Ctrl Digital supports Apotek Hjärtat, one of Sweden’s largest online pharmacies, with secure tracking, server-side Google Tag Manager and advanced analytics in BigQuery. A trusted partnership focused on compliance, performance, and data protection.
2025-05-12
Microsoft Ads Now Requires Consent Mode - Is Your Tracking Ready?
Microsoft requires that Consent Mode is implemented to continue tracking conversions with Bing Ads (UET). If you’ve seen a sudden drop in conversions, this might be the root cause...
2025-04-25
GTM Server Side - Extend Your Cookie Lifetime with IP Alignment
As server-side tagging has become a hygiene factor for many businesses through Google Tag Manager Server-side (GTMss), one critical aspect that is often overlooked is IP alignment...