2023-02-21
Podcast: Migrating to Google Analytics 4
Ted Solomon recently guested one of Sweden's most popular podcasts about marketing to discuss how companies and marketers can make the switch to Google Analytics 4...
2023-01-29
Incrementality Testing
Incrementality testing is a statistical method used to determine the impact of a specific marketing or advertising campaign on the performance of a business...
2022-10-17
An Introduction to Apple Search Ads
Apple Search Ads (ASA) give you the possibility to reach users in a cost-efficient way, combining a highly interested audience with powerful targeting...
2022-02-03
Google Analytics & Legal Requirements
The use of GA is not illegal per se, not even in Austria. But the way you choose to implement it, and the data you choose to collect, is what dictates the legality of the service...
2022-01-26
Server-side Tagging
With the advent of new and shifting privacy regulations and cookie extinctions, data gaps and governance issues will be major challenges for marketing teams. Server-side tagging addresses many of these issues from a technical standpoint...
2021-01-14
Certified Segment Partner
We’re happy to call ourselves an official Certified Segment Partner. Segment is a single platform that collects, stores, and routes your user data to hundreds of tools with the flick of a switch...