2025-03-28
Building a Marketing Data Warehouse in BigQuery
This post will guide you through the why and how of creating your own MDW using Google BigQuery, a powerful cloud data warehouse, and leveraging data integration tools to simplify the process...
2025-03-26
Why GTM Server-side matters for Your Business
GTM Server-side tagging is a powerful solution that shifts tracking from the browser to a dedicated server, providing better data control, enhanced security, and improved website performance...
2025-02-19
Meta’s New Health & Wellness Ads Restrictions
In January 2025, Meta introduced new advertising restrictions, reducing the amount and type of data that certain industries can track and use for ad optimization...
2025-02-06
GA4 Items Data for Non-Ecommerce Events
GA4 doesn’t support items data in non-ecommerce events, but with BigQuery, you can extract, structure, and analyze it for deeper insights.
2025-01-17
Beginner’s Guide to Working with GA4 Data in BigQuery
Learn how to work with GA4 data in BigQuery in this beginner’s guide. Follow step-by-step instructions to get started with data analysis and reporting.
2024-12-18
Getting Started With Dataform
Simplify complex BigQuery workflows with Dataform, transforming chaos from GA4 and ad platform data into actionable insights...
2024-11-18
Microsoft Ads Consent Mode
To align with data privacy regulations, Microsoft introduced Consent Mode, which advertisers on the platform need to adhere to in order to ensure continued functionality. This article covers...
2024-11-11
Server-side GTM Advantages
Discover how Server-side Google Tag Manager (GTM) improves data privacy, compliance, and tracking efficiency by consolidating data streams and enabling full control over third-party sharing...
2024-11-05
RFM Segmentation Using BigQuery - Part 2
This blog post is the second part of our three-part Data Activation Series, where we’re exploring how to leverage customer data effectively using BigQuery and machine learning techniques...
2024-11-01
Offline Conversions Google Ads
Tracking offline conversions is challenging, especially when the customer journey stretches over days or weeks. Imagine you run a SaaS or streaming service...
2024-10-15
Ruling Against Use of Meta Pixel - Part 3
In this final part of our Meta Pixel series. we explores its technical workings and offer a solution for simplifying the process of checking its implementation on websites.
2024-10-03
Ruling Against Use of Meta Pixel - Part 2
Following IMY's verdict against Avanza Bank's use of the Meta pixel, we conducted an audit of 35 major Swedish banks, credit institutions, and financial service companies to explore best practices, which we detail in our blog series.
2024-09-24
Ruling Against Use of Meta Pixel
The ruling against Avanza Bank, Apoteket AB, and Apohem highlighted significant privacy violations due to their use of the Meta Pixel...
2024-09-15
RFM Segmentation Using Bigquery
This series will walk you through how to use customer data effectively, starting with the basics of RFM segmentation and culminating in activating data...
2023-02-21
Podcast: Migrating to Google Analytics 4
Ted Solomon recently guested one of Sweden's most popular podcasts about marketing to discuss how companies and marketers can make the switch to Google Analytics 4...