This course is made for marketers, analysts, and business professionals looking to build a strong foundation in Google Analytics 4. You’ll learn how to set up and configure GA4, navigate its interface, and analyze user behavior, traffic sources, and conversions.
We’ll cover key concepts like GA4’s data model, events, conversions, and attribution. You’ll explore core reports, including acquisition, engagement, and monetization, while gaining practical experience using exploration techniques to uncover insights.
By the end, you’ll confidently navigate GA4, interpret key reports, and apply data-driven insights to optimize digital strategies.
"The best course ever. So easy to understand and I think everybody, who have GA4 should go this course"
Ted, founder and CEO of Ctrl Digital, is one of Sweden's leading experts in digital analytics and technical marketing. With a degree in business administration and over ten years of experience, he specializes in solving complex marketing challenges and has supported analytics and marketing leaders in many of the country’s top organizations and brands.
Elin Svensson has over five years of experience in digital analytics and technical marketing. With deep expertise in analytics and technical solutions, she has helped some of Sweden's largest companies drive business growth. For several years, Elin has also shared her knowledge by teaching courses on digital tools and platforms such as Google Analytics 4 and Looker Studio.
