This course is designed for those who already have experience with Google Analytics but want to deepen their expertise and maximize the use of GA4. You’ll learn advanced configuration, proper data collection, and how to integrate GA4 with Google Ads and BigQuery.
The course is based on Google’s Analytics certification and combines theory with hands-on exercises. You’ll work with explorations, create custom funnels, analyze user lifetime data, and use advanced templates to extract deeper insights.
By the end of the course, you’ll have a structured GA4 setup and the knowledge needed to pass Google’s Analytics certification.
"Very professionally conducted course. I would not have passed the certification without the course. Super satisfied!"
Ted, founder and CEO of Ctrl Digital, is one of Sweden's leading experts in digital analytics and technical marketing. With a degree in business administration and over ten years of experience, he specializes in solving complex marketing challenges and has supported analytics and marketing leaders in many of the country’s top organizations and brands.
Elin Svensson has over 5 years of experience in digital analytics and technical marketing. She has extensive expertise in leveraging analytics and technical solutions to drive business growth for some of Sweden's largest companies. Elin has also shared her knowledge through courses on digital tools and platforms like Google Analytics 4 and Looker Studio for several years.
