Case: Axis Communications

Strengthening Data Control and Analytics with Axis Communications

Axis Communications develops innovative security solutions used worldwide. With sensitive products and complex digital environments, the data collected, managed and analyzed needs to be both secure and efficient. To support this, Ctrl Digital partners with Axis Communications to strengthen their analytics foundation and give their teams greater confidence in their daily work.

Matomo On-Prem: Structure, Compliance and Support

Axis Communications relies on Matomo on-premise for analytics in environments where GA4 or other third-party tools are not suitable. With several teams involved, there was a need for more structure and alignment around how the solution was used and implemented. Ctrl Digital supports Axis by organizing the setup, documenting the approach and offering ongoing guidance.

With the solution running on-premise, Ctrl Digital acts as a link between analytics users and the IT teams responsible for servers, databases and infrastructure. A central point of contact has been established, making collaboration more efficient and strengthening both governance and trust.

Looking ahead, Axis Communications and consultants from Ctrl Digital are defining a common way of working for all Matomo implementations, making analytics easier to manage, document and scale across the organization.

Secure Data Collection with Server-side Google Tag Manager

Ensuring security and control in data collection is a key priority for Axis Communications. Together, we’ve developed a plan to implement Server-side Google Tag Manager across their websites. Ctrl Digital supports both the infrastructure side and the strategic use of GTMss, helping Axis Communications further strengthen control over how data is collected and shared.

Tackling Reporting Challenges with BigQuery and Dataform

Reporting in a large organization comes with complexity, especially when dealing with high data volumes and multiple domains. To address this, Ctrl Digital is helping Axis Communications move toward a modern data warehouse setup in BigQuery using Dataform.

This structure enables Axis Communications to filter out test data and internal traffic, while keeping data collection unified and consistent. At the same time, reporting can still be separated by domain, giving analysts access to well-structured tables that are ready to use.

It also optimizes reporting performance by preparing the data in BigQuery, ensuring that analysts work with datasets that are already organized and efficient to handle. Beyond that, the setup lays the groundwork for combining analytics and marketing data with other business data, creating a scalable and reliable foundation for insights and decision-making.

A Long-Term Partnership for Data Maturity

Axis Communications is taking important steps to gain better control over their analytics, infrastructure, and reporting. Ctrl Digital is proud to support them on this journey with a focus on structure, compliance, and making data more useful for the entire organization.

“Ctrl Digital is a trusted sparring partner as we raise data maturity and connect analytics to real business outcomes.” - Tobias Engstrand, Axis Communications

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