Google Analytics 4 Training Session

4.8 post-course rating from course participants.

Ctrl Academy

Google Analytics 4 is the latest version of Google’s popular web analytics platform.

Course Program

Introduction & Technical Setup

  • Introduction
  • Technical setup

A New Generation of Web Analytics

  • Web analytics fundamentals
  • Web analytics tools
  • The evolution of Google Analytics

Terminology

  • Dimensions and metrics
  • Sessions and users
  • Events and GA4 data model
  • Conversions and conversion rate

Interface & Interface Exercises

  • Dimensions and metrics
  • Sessions and users
  • Events and GA4 data model
  • Conversions and conversion rate

Attribution

  • Session scoped attribution
  • User scoped attribution
  • Event scoped attribution

Explore

  • Exercises explorations
  • Exploration techniques

For booking or questions, contact [email protected]!

For individual registration, see our Course offering in collaboration with Webbdagarna.

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