Google Analytics 4 Training Session

Google Analytics 4 is the latest version of Google’s popular web analytics platform. We offer a full day of training, led by our experienced Google Analytics experts.

The training provides an overview of Google Analytics 4 and its functions. Participants will learn how to use the platform to generate insights into user behavior and media effectiveness, and much more.

Location

We offer the course digitally or physically at our Stockholm office in Södermalm. If held digitally, we recommend splitting the training into two half-days.

It is also possible to hold the training session at your company location. Prices may be subject to change depending on any travel and accommodation expenses.

Price

  • SEK 28,000 excl. VAT
  • Number of participants: 12
  • +1,800 SEK per additional participant excl. VAT

4.8 Post-course grading from course participants.

Elin Svensson

Digital Analytics Specialist

Ted Solomon

CEO / Senior Digital Analyst

Course Program

Introduction & Technical Setup

  • Introduction
  • Technical setup

A New Generation of Web Analytics

  • Web analytics fundamentals
  • Web analytics tools
  • The evolution of Google Analytics

Terminology

  • Dimensions and metrics
  • Sessions and users
  • Events and GA4 data model
  • Conversions and conversion rate

Interface & Interface Exercises

  • Dimensions and metrics
  • Sessions and users
  • Events and GA4 data model
  • Conversions and conversion rate

Attribution

  • Session scoped attribution
  • User scoped attribution
  • Event scoped attribution

Explore

  • Exercises explorations
  • Exploration techniques

For booking or questions, contact [email protected]!

For individual registration, see our Course offering in collaboration with Webbdagarna.